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Raising a Start-up

In a way, an entrepreneurial journey can seem just like parenting, where your start-up is just like your child which needs to be nurtured and raised to become a full-fledged[…]

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“It’s important to realize that brand is much more than a logo and slogan. A brand is who your company is: how you function and make decisions.”-Joanna McFarland, Co-founder of[…]

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Unleash your hero

The Hero’s Journey A hero is someone who, in spite of weakness, doubt or not always knowing the answers, goes ahead and overcomes anyway.Christopher Reeve Doesn’t everyone envision themselves as[…]

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