We never know the true importance of anything until we ourselves are lacking it and it hampers our growth.
Have you ever found yourself in that situation?
If yes, how did you overcome it?
Similar to how we humans go through cultural transformation over the years, the organisations have to also keep up and constantly evolve! Do you think that is necessary?
Today, I would like to talk about a special case study which is a brilliant example of a seamless cultural transformation!
The company that I am talking about is Airbnb! Yes, you read that right. The company’s shift in attitude can be attributed to its founders’ early decision to prioritise building a community-based platform for travellers rather than a conventional hotel booking service.
Airbnb’s dedication to its basic values, known as the “Four C’s” – Community, Customer, Creativity, and Culture – ensured that it remained loyal to its objective of building a world where people can belong everywhere. This devotion was one of the key factors in Airbnb’s culture shift.
What do you think about the 4 Cs?
The organisational structure of Airbnb underwent a considerable change as a result of its culture makeover. The company placed a lot of focus on individual contributions and autonomy in its early years. However, as the business expanded, it became obvious that a more team-based strategy was required to meet its objectives. As a result, Airbnb reorganised its teams to promote improved departmental cooperation and communication.
The emphasis Airbnb placed on diversity and inclusion was another component of the company’s culture shift. The business understood that people from diverse backgrounds used its platform, so it was crucial to make sure that its staff mirrored this diversity. In order to promote diversity and inclusion, Airbnb put in place a number of measures, such as training on unconscious bias, diversity hiring programs, and the development of employee resource groups.
As it expanded and scaled its business, Airbnb ran into a number of cultural issues. What do you think these issues could have been?
Let me tell you!
- Lack of Diversity and Inclusion: As the company grew, it became obvious that there was a lack of diversity in the staff. The company also received criticism for racism and racial discrimination on its site. Airbnb launched a variety of initiatives to address these issues, such as expanding its diversity hiring programmes, training staff on unconscious bias, and creating employee resource groups to encourage a more inclusive workplace.
- Issues with Collaboration and Communication: As Airbnb evolved, collaboration and communication among its geographically dispersed personnel became more difficult. To boost collaboration, the corporation reorganised its teams, adopted new communication techniques, and established cross-functional teams.
- Upholding Community and Trust: The success of Airbnb was built on the pillars of community and trust. As the business expanded, it struggled to preserve this sense of community and trust among its hosts and guests. In order to help guests engage with local communities, Airbnb started the “Belong Anywhere” initiative and urged owners to do the same.
- Maintaining Corporate Culture: It was crucial to uphold Airbnb’s distinctive culture, beliefs, and mission as the firm expanded. By highlighting its key beliefs and developing a cultural “playbook” that details the organisation’s cultural expectations and ideals, the corporation addressed this issue.
To summarise my points, when Airbnb developed and extended its business, it encountered a number of cultural issues. The business conducted a number of measures to address these problems, including enhancing diversity and inclusion programmes, fostering community and trust, enhancing communication and collaboration, and emphasising its basic principles and mission. By tackling these problems head-on, Airbnb was able to establish a distinctive and progressive culture that is still a key component of its current success.
You must be wondering what happened after its cultural transformation was successful. To shed more light on this, I will talk about their commercial success that followed!
- Enhanced client Satisfaction: Airbnb was able to develop a solid and devoted client base by concentrating on its key principles of community, creativity, customers, and culture. Customer satisfaction rose as a result of the company’s dedication to DEIB.
- Increased Employee Retention: The culture change at Airbnb increased employee retention rates. Employees’ sense of purpose was aided by the company’s dedication to diversity and inclusion, as well as its emphasis on sustainability and community development.
- Revenue Growth: The culture shift at Airbnb contributed to the company’s revenue growth. The business was able to stand out from its rivals and draw in new clients by concentrating on its basic beliefs and mission. The dedication of Airbnb to sustainability and community development also aided in the development of additional sources of income, including experiences and collaborations with regional businesses.
Airbnb’s culture shift had a favourable effect on the company’s overall success, including higher customer satisfaction, better employee retention, more revenue, and a better reputation. The organisation was able to develop a distinctive and inventive culture that set it apart from its rivals and aided in its long-term success by concentrating on its basic principles and objectives.
What would it mean for your organisation’s reputation and market position if you were known for a progressive culture, streamlined processes, and a highly skilled workforce? How could this attract top talent and valuable partnerships?
Reach out to us today for the best solutions!